POSITION SUMMARY
This position involves creating beautiful, integrated, and effective designs and reporting directly to the Marketing Creative Director. The candidate should have a strong background in visual communication and graphic design, along with solid knowledge of execution and development in e-commerce and retail environments. They will also collaborate with different departments and individuals to clearly articulate marketing tactics.
RESPONSIBILITIES
Design, produce, and update printed and digital marketing collateral such as brochures, banners, graphics, signage, web graphics, web mockups, wireframes, landing page templates, event booth graphics, and materials.
Apply industry best practices to assignments and follow brand guidelines to keep all marketing consistent across multiple platforms such as websites, events, emails, and advertising.
Identify and educate yourself on important industry themes and topics.
Create and implement compelling, impactful headlines and calls-to-action into designs.
Lead the marketing team in design projects and collaborate cross-functionally with the e-commerce and logistics teams to achieve goals and meet deadlines.
Translate business and marketing objectives into clear, compelling, and visually engaging designs.
Create designs for the "Cases for Causes" program and new cases.
Digital Responsibilities:
Produce ongoing mockups and wireframes for e-commerce and implement landing pages per marketing campaigns and web improvements.
Manage the collections dashboard and implement necessary new collections digital assets onto the site.
Execute, produce, and schedule ongoing email designs for email marketing using the Mailchimp platform.
Edit and produce copywriting for all design aspects, ensuring quality, consistency, clarity, brevity, accuracy, and readability, especially for e-commerce and digital.
Support the e-commerce team in color swatch creations and provide continual feedback on bug fixes.
Proactively suggest improvements and implement necessary changes on e-commerce.
Design and optimize web pages per device, copywriting for web pages, bug fixes, process improvement, maintaining collection assets/pages, and product naming.
Connect online with in-store experiences.
Track the effectiveness of website speed, bounce rate, and SEO.
Ensure on-time delivery of landing pages with mockups and assets.
Manage the collections dashboard.
Lead design for email marketing, copywriting for subject lines and body, testing emails, A-B testing, coding/designing templates, and utilizing store management excel documents for featured frames.
Manage and report on email marketing analysis.
Manage and report on top page analysis for bounce rate.
Store/Print Responsibilities:
Proactively and consistently find improvements and process efficiencies for all marketing campaigns and store collateral to ensure a great and consistent customer experience between store and e-commerce.
Design, implement, and assist in shipping all store marketing collateral, including signage, POPs, and VMD.
Create and implement storefront-facing collateral, including storefront posters and window display designs.
Design ongoing coupons for field marketing events and campaigns, including influencer marketing.
Design barricade and store collateral for any new store openings.
Assist with the "Store Happiness" initiative by creating staff and HQ t-shirts bi-annually, annual birthday events, and internal team events as needed.
Perform POP "audits" for all stores at least once per quarter to ensure all marketing aligns with current messaging.
Ensure all stores maintain the same look/feel and cleanliness, including VMDs, store fixtures, and storefront posters.
Complete email marketing tasks.
Oversee printing and shipment of marketing collateral to all stores.
Ensure campaigns stay under budget for print.
Help initiate new store marketing launch campaigns and prepare store briefings for store operations on any design-related items.
Collaborate with the logistics department on recurring print items.
Improve customer processes via POPs and collateral.
Manage project planning efficiently using Asana (assign tasks, meet deadlines, provide updates to stakeholders if timelines change).
Other Responsibilities:
Seek constant improvement and more efficient, cost-effective work processes.
Perform special projects and other miscellaneous duties as assigned by management.
Maintain high ethical standards in the workplace.
Report all irregular issues and problems to management for solutions.
Maintain good communication with management, office staff, and outside contacts.
Comply with all company policies and procedures.
Maintain a clean and safe working area.
QUALIFICATIONS
Degree in Graphic Design or related field（Prefered）
More than 5 years of graphic design work and experience.
REQUIREMENT SKILL
HTML, Shopify, Adobe, Photoshop, CSS
Fluent English
KNOWLEDGE, SKILLS AND ABILITIES
Proficiency in Adobe Creative Suite, expert knowledge of Photoshop.
Knowledge of digital optimization across screen sizes and devices.
Ability to present concepts and designs to stakeholders clearly and concisely and manage project feedback and flow.
Proven ability to work independently and manage multiple projects efficiently to meet deadlines.
Experience with responsive websites, email, print, environmental (trade shows), and creative branding work.
TRAVELING & DRIVING REQUIREMENTS
Domestic Travel: Yes, occasional
Vehicle driving requirements: Automobile
SALARY USD100,000-110,000
LOCATION Torrance, CA
WORK STYLE Hybrid work/ 4 days a week
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