POSITION SUMMARY
This role is pivotal in shaping the public image of our brands, fostering media relationships, and driving impactful collaborations. The ideal candidate will have a strong background in PR strategy, media relations, and marketing initiatives, with a passion for storytelling and building connections.
RESPONSIBILITIES
Public Relations
Branding Strategy: Develop and execute PR strategies to enhance the visibility and reputation of the brands.
Media Relations: Build and maintain strong relationships with media outlets and editors to secure coverage and manage press releases.
Social Media Management: Create and oversee engaging social media content that aligns with brand identity and resonates with target audiences.
Influencer Relations: Identify, engage, and collaborate with influencers to amplify brand messaging and reach.
Collaboration Opportunities: Explore and establish partnerships with potential collaborators and influencers to expand brand presence and impact.
Marketing Initiatives
B2B Collaboration Events: Plan and execute collaborative events with retail partners to strengthen business relationships and drive sales.
B2C Marketing Events: Organize consumer-focused events to enhance brand engagement and loyalty.
Campaign Development: Support the creation of marketing campaigns that align with PR strategies and business goals.
QUALIFICATIONS SKILLS/ EXPERIENCE
At least 3 years of experience in marketing/PR
Strategy-focused mindset
Experience in pitching, executing, and analyzing campaigns
Strong communication skills with team members and stakeholders
Social media activities
PREFERRED SKILLS/ EXPERIENCE
Event Planning and Marketing Experience
Media and Influencer Collaboration
Conversational level of Japanese language skills
WELCOMED INDUSTRY EXPERIENCE
Industries that add enjoyment to life, such as cosmetics, fashion, and music
SALARY USD58,000-66,000+Bonus
WORKING HOURS 9:00 AM - 5:30/6:00 PM, Monday to Friday (8-hour work with a 30-minute to 1-hour break included)
BENEFITS
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Vision insurance
Paid time off
LOCATION On-site Work
LA Office: Torrance, CA
NY Office: Brooklyn, NY
OTHERS This position is expected to involve travel (approximately once a month)
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